Social media strategy is all about engagement.

We need people to engage on YouTube. The Algorithm likes engagement. We should ask our audience to comment with timestamps to bits they found meaningful. (We should also capture those comments with other feedback on the service.)

Some sermon segments might make good short-form content. We should do that.

We need an official Emerson Discord server. For those of us who use it, it's just too damn convenient. Nothing else comes close in terms of usability and utility. But for right now, it should probably be invite-only, because configuring a Discord server can get really complicated, and moderating an unruly server can become a big time sink. In time, it might replace much of our Zoom use.

I'm willing to set one up and do basic administration as long as the moderation requirements stay very small.

If there's another church in the Houston UU Churches Network that uses Discord heavily, whoever runs their server might be willing to run one for us as well, or at least let us copy their configuration.